Tuesday, January 24, 2017

UNIT 1: what is elasticity of demand? 

Vocab
  • elasticity of demand- measure of how consumers react to a change in price 
  • elastic demand- demand that is very sensitive to a change in price. product is not a necessity. there are available substitutions. it is always greater than 1 
  • inelastic demand- demand that is not very sensitive to a change in price. product is a necessity. few or no substitutions. less than 1 
  • unitary elastic- equal to 1
  • total revenue- total amount of money a company receives from selling services.
  • marginal revenue- additional income from selling one more unit of a good
  • fixed cost- cost that does not change no matter how much of a product is produced. 
  • variable cost- cost that rises or falls depending upon how much is produced 
formulas

  • TC=TVC+TFC
  • ATC=AFC+AVC
  • AFC=TFC/Q
  • AVC=TVC/Q
  • ATC=TC/Q
  • TFC=AFC*Q
  • TVC=AVC*Q
  • MC=NEW TC - OLD TC

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